Genna is built on a foundation of accuracy and editorial integrity. It operates within a controlled ecosystem of licensed media and source-based summarization and never fabricates facts, visuals, or events. Every output remains fully editable, ensuring publishers maintain complete control and final editorial oversight.
Trusted, Licensed Content Only
All visual media used within Genna is sourced from trusted, pre-licensed partners, including IMAGN, the Associated Press (AP), Reuters, and Getty Images. These partnerships ensure that all images and video assets are authentic, rights-cleared, and editorially reliable.
Source-Constrained AI
Genna does not generate or fabricate visual content. Instead, it retrieves relevant images and video strictly from source material.
- The original article or RSS feed
- Genna's licensed content library
- Optional customer-connected media libraries and approved data partners
No Hallucinated Content
Genna is built to avoid hallucinations:
- It does not invent facts, quotes, or events
- It does not pull or replicate full sentences verbatim from source articles
- It does summarize and restructure content into video-ready segments
AI-Assisted, Human Reviewed
Up to 95% of the video creation process can be automated with Genna. However, Genna is an AI-assisted workflow, not a replacement for editorial judgment. A final human review is strongly recommended to ensure:
- Editorial accuracy & context
- Visual relevance & appropriateness
- Brand alignment
- Correct pronunciation & phonetics
Full Editorial Control & Customization
Users retain complete control over all outputs, with all content editable prior to publishing:
- Fully rewrite or edit scripts
- Swap or adjust images and video
- Customize on-screen text and branding
- Use built-in pronunciation tools for phonetic accuracy
For more information, reach out to your Genna or Stringr rep, or email hello@genna.com.