Privacy Policy
Last updated: October 27, 2026
Who we are
Genna, Inc. ("Genna," "we," "us," or "our") operates genna.com. We are a Delaware corporation based in the United States.
This Privacy Policy explains how we collect, use, share, and protect personal information through our website, as well as the privacy choices and rights available to you.
For questions about this policy or to exercise your privacy rights, contact us at hello@genna.com.
Information we collect
We collect information you provide directly and certain technical information when you visit our website.
Information you provide
When you submit a contact or demo request, we collect the information you enter, which may include your name, email address, company, and message. Certain forms may also collect your job title, contact preferences, or information about how you found Genna.
We use this information to respond to your enquiry and follow up regarding Genna's products and services.
Where UK GDPR or EU GDPR applies, we rely on our legitimate interests in responding to business enquiries or, where applicable, taking steps you request before entering into a contract.
Information collected automatically
When you visit our website, we and our service providers may process technical information, including your IP address, browser type, device information, and pages visited.
This information helps us operate and secure our website. With your consent, we also collect analytics and marketing information as described below.
Cookies and similar technologies
We use cookies and similar technologies to support website functionality, understand website usage, and measure advertising effectiveness.
You can manage nonessential cookies through our cookie preferences tool.
Necessary cookies
Necessary cookies support essential website functions, including remembering your privacy preferences.
The first-party cookie genna_consent stores your cookie choices for approximately six months. It is always enabled because it is necessary to remember your preferences.
Analytics cookies (only with your consent)
We use Google Analytics 4 to understand how visitors interact with our website, including pages visited, traffic sources, and general usage patterns.
Google Analytics may process browser and device information, approximate location, online identifiers, and website interactions.
Associated cookies include _ga and _ga_*, which may remain on your device for up to 400 days.
We use Google Tag Manager to manage website tracking technologies. Analytics tracking is activated only when you consent to the Analytics category.
Marketing cookies (only with your consent)
We use the LinkedIn Insight Tag to measure advertising performance and understand how visitors interact with our website after engaging with LinkedIn advertisements.
LinkedIn may process page visits, device information, online identifiers, and other technical information.
Associated cookies may include bcookie, lidc, li_gc, and cookies used by LinkedIn's supporting services.
Marketing tracking is activated only when you consent to the Marketing category and have not exercised an applicable privacy opt-out.
Managing your preferences
Nonessential analytics and marketing tracking are disabled by default.
You can accept all cookies, reject nonessential cookies, or save individual preferences through our cookie consent tool.
You can change or withdraw your choices at any time using the Cookie Settings link in our website footer.
Withdrawing consent stops further tracking through the affected technologies. We also clear applicable cookies that our website can remove. Cookies stored by third parties on their own domains may need to be managed separately.
Withdrawing consent does not affect processing that occurred before your withdrawal.
Consent records
To maintain evidence of privacy choices, we store limited records of cookie consent decisions.
These records may include your selected categories, the date and time of your choice, the applicable consent notice version, and a randomly generated identifier.
We do not intentionally include your name, email address, or IP address in these records.
Consent records are retained for as long as reasonably necessary to demonstrate compliance with applicable privacy obligations or address legal claims. Our standard retention target is three years after the last consent interaction, subject to applicable legal requirements and preservation needs.
How we use personal information
We use personal information collected through our website to:
- Respond to contact and demo enquiries.
- Operate and secure our website.
- Understand website usage when analytics consent is provided.
- Measure advertising effectiveness when marketing consent is provided.
- Maintain records of privacy choices.
- Comply with applicable legal obligations.
Where UK GDPR or EU GDPR applies, our legal basis depends on the processing activity. We rely on legitimate interests, steps taken at your request before entering into a contract, consent, or compliance with legal obligations, as appropriate.
Our legitimate interests include responding to business enquiries and maintaining the operation and security of our website.
For nonessential analytics and marketing tracking, we rely on your consent.
We maintain limited consent records to demonstrate compliance with applicable legal obligations and, where appropriate, protect our legal interests.
Sharing personal information
We share personal information with service providers that support our website operations and business communications.
These include:
- Lovable and its infrastructure providers: Website hosting, database services, and form processing.
- Email service providers: Delivery and storage of contact and demo enquiries.
- Google: Website analytics and tag management, where permitted by your cookie preferences.
- LinkedIn: Advertising measurement and related marketing services, where permitted by your cookie preferences.
These providers may process personal information on our behalf or, where applicable, according to their own privacy policies.
We do not sell information submitted through our contact or demo forms for monetary compensation.
Certain advertising-related disclosures, including online identifiers and website activity shared with advertising partners, may qualify as "sharing" or targeted advertising under applicable U.S. state privacy laws.
You can opt out of these activities through our website privacy controls.
We may also disclose personal information when required by law or when reasonably necessary to protect our legal rights.
International data transfers
Genna is based in the United States. Personal information collected through our website may be processed or stored in the United States or other countries where our service providers operate.
These countries may have data protection laws that differ from those in your jurisdiction.
Where UK or EU data protection laws apply, international transfers are subject to applicable legal requirements, including any required transfer safeguards.
For information about international transfers and the protections applicable to your personal information, contact hello@genna.com.
How long we keep personal information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, subject to applicable legal requirements.
Contact and demo enquiries
Our standard retention period for website enquiries that do not result in an ongoing customer relationship is 24 months after the last meaningful business interaction.
Information associated with active customer relationships may be retained longer where necessary for business operations, contractual obligations, or applicable legal requirements.
We periodically review retained information and assess whether continued retention is necessary.
Cookie preferences
Your cookie preferences are stored in your browser for approximately six months.
Consent records
Our standard retention target for cookie consent records is three years after the last consent interaction, subject to continued compliance needs and legal preservation requirements.
We review retained information against these criteria and delete or anonymize information when it is no longer required.
Your privacy rights
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.
United Kingdom and European Union
Where UK GDPR or EU GDPR applies, you may have the right to:
- Request access to your personal information.
- Request correction of inaccurate information.
- Request deletion of your information.
- Restrict or object to certain processing.
- Request a portable copy of your information.
- Withdraw consent where processing relies on consent.
- Lodge a complaint with the relevant data protection authority.
You also have the right to object to processing based on legitimate interests, subject to applicable legal conditions.
To exercise your rights, contact hello@genna.com.
You may also complain to the Information Commissioner's Office (ICO) in the United Kingdom or your relevant supervisory authority in the European Union.
United States
Depending on your state of residence and applicable law, you may have the right to:
- Know what personal information we collect and how it is used or shared.
- Access or request a copy of your personal information.
- Request correction or deletion of personal information.
- Opt out of certain disclosures for targeted advertising.
- Request information about categories of personal information disclosed to third parties.
- Exercise applicable privacy rights without unlawful discrimination.
Additional information for California residents
California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.
The following describes the categories of personal information collected through our website, the purposes for which they are used, and the categories of recipients.
| Category | Examples | Purpose | Recipients |
|---|
| Identifiers | Name, email address, IP address, cookie identifiers | Responding to enquiries, website operations, analytics, and advertising measurement | Website infrastructure providers, email providers, Google, LinkedIn |
|---|
| Professional information | Company, job title when provided | Responding to business enquiries | Website database and email providers |
|---|
| Internet or network activity | Pages visited, referral sources, website interactions | Website operations, analytics, and advertising measurement | Hosting providers, Google, LinkedIn |
|---|
| Approximate location information | Location inferred from IP address | Website operations, analytics, and security | Website infrastructure providers, Google |
|---|
| Communications | Messages submitted through contact or demo forms | Responding to enquiries | Website database and email providers |
|---|
We do not intentionally collect sensitive personal information through our website forms.
We do not sell personal information for monetary compensation. However, disclosures of online identifiers and website activity to advertising partners may constitute "sharing" for cross-context behavioral advertising under California law.
Your right to opt out
You can opt out of advertising-related sharing through the Your Privacy Choices link in our website footer.
We also recognize supported Global Privacy Control (GPC) signals as requests to opt out of applicable advertising-related data sharing.
When a GPC signal is detected, Marketing tracking is disabled.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
The retention periods and criteria described in this policy apply to these categories of information.
Exercising your rights
To submit a privacy request, email hello@genna.com.
We may need to verify your identity before fulfilling certain requests.
We will respond within the timeframes required by applicable law. Certain requests may be subject to legal exceptions.
Where applicable law provides a right to appeal a privacy-rights decision, you may submit an appeal through the same email address.
Data security
We use reasonable technical and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or loss.
These measures include access restrictions and security controls within the systems used to operate our website.
However, no internet transmission or electronic storage system can be guaranteed completely secure.
Changes to this policy
We may update this Privacy Policy to reflect changes in our website, data practices, or applicable legal requirements.
When we make changes, we will update the date shown at the top of this page.
For material changes affecting your privacy choices, we will provide additional notice where required by law.
Contact us
For questions about this Privacy Policy or requests concerning your personal information, contact:
Genna, Inc.
228 Park Avenue South, #50338
New York, NY 10003
United States
Email: hello@genna.com
Website: genna.com
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