How It WorksFrom Articles to Video In 4 Simple Steps.
1Ingest2Refine3Source4PublishConnect Your Data
Ingest articles, RSS feeds, URLs, and structured data. VidGen reads your content and drafts video-ready scripts automatically.
- Works with existing newsroom CMS and content feeds
- Converts editorial assets into scalable video workflows instantly
- Designed for rapid deployment without disrupting production teams
- No additional production pipeline required
Editorial Control
Review and fine-tune the script before rendering. Make quick edits, add your branding, and choose between 12+ languages.
- Maintain editorial oversight at every stage
- Preserve newsroom tone, branding, and editorial standards
- Editors stay in control from draft to publish
- AI-assisted workflows designed to support journalists — not replace them
Licensed Media Library
Tap into fully licensed stills and video from Getty Images and other partners to enrich every story without rights worry.
- Access fully licensed video and image libraries from trusted partners
- Eliminate rights-management and sourcing bottlenecks
- Scale high-quality production without expanding creative teams
- Maintain professional newsroom quality at scale
Publish Anywhere
Push directly to any platform or social channel in every aspect ratio, instantly and at scale
- Publish instantly across web, social, OTT, and streaming platforms
- Deliver platform-native formats optimized for every screen
- Expand video output without expanding production teams
- Grow engagement and monetizable inventory simultaneously
VidGen scales video production for modern publishers even without video experience, unlocking revenue streams and creating professional, stunning inventory in minutes for video-first channels.
FAQs
What is Genna VidGen?
VidGen is Genna's automated video production solution built for publishers, broadcasters, and media organizations. It transforms editorial content and structured data into scalable video — with full editorial oversight at every step.
How fast does ingestion turn into a draft video?
A typical article becomes a draft video in minutes, ready for editorial review and publishing. Always-on RSS and structured data workflows can generate videos continuously without manual triggers.
What media sources does Genna VidGen use?
VidGen sources fully licensed stills and video from Getty Images and other trusted editorial partners. Every asset is rights-cleared — no stock photo fatigue, no legal grey area.
Can a single article fan out into multiple formats?
Yes. One ingest can generate horizontal, vertical, and square video variants automatically — each optimized for its destination platform and publishing workflow.
How does Genna VidGen compare to other article-to-video tools?
Most article-to-video tools generate video from templates and stock libraries. VidGen is built specifically for publisher and newsroom workflows — with licensed editorial footage, CMS integrations, multi-language support, and editorial review built into every step. It's designed to scale video operations, not just produce one-off clips.
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